"Enrich peoples lives by providing them with
an unmatched entertainment service experience"
As a business evolves and the organization grows in complexity, new layers get added, new functions
get created, manpower increases and geographic locations expand. At the same time, the external environment - be it the competitive landscape or the regulatory environment - becomes more dynamic and throws up both opportunities and challenges. To manage these ever evolving internal and external
ecosystems and retain our competitive edge, we have a direction that acts as a guiding beacon, shining through the fog, showing us the path. This “Vision” defines our “Core Purpose” and “Reason for Existence” in a manner that is everlasting and transcends the short term. It goes beyond the transactional. All our strategies then dovetail into realizing this “Vision”.
To achieve this Vision, it also becomes important to have a set of “Values” that become a part of our DNA. These “Values” define what we are. They constitute the foundation and bedrock of our behaviour. These “Values” create shared purpose, collaboration and workplace pride.